Here is a single copy of my graduation project
« Seum » is a word from Arabic origin and used by a lot of French people nowadays. First meaning is poison but now it’s commonly used to describe a strong feeling of anger or annoyance. When something just doesn’t work out the way you want it to and you get really frustrated. Then, c’est le seum.
I wanted to show that seum is more than just a negative emotion or an issue.
Fails and in-between situations can be beautiful.
Here is my love letter to seum.
GRAPHIC DESIGN Lara Damiens
@lara_damiens.ad
FRONT COVER
Model Ekaterina Goncharova from Mademoiselle Agency
MUAH Claire Villard
Light Assistant Matthieu Clément-Lescop
Digital Operator Ethan Chekroun
BACK COVER
Model Mehdi Kessaci from Studio Paris
MUAH Victor Rossi
To everyone involved in this project, thank you from the bottom of my heart.